The Power of Promotional Products

April 14, 2008 at 11:56 am Leave a comment

Promotional ProductsI’ve just come across this book The Power of Promotional Products on Amazon. While not unanimous, the reviews definately appear to suggest that this book will be of value to our readers, particularly those of you new to promotional marketing. It covers the basics, such as issues like how to choose the right product, quality vs. quantity, as well as exploring how best to maximise the impact of your personalised promotional products.

Both authors have significant experience with marketing and advertising and clearly have some top tips to share.

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Cheap Personalised Pens – The Ideal Giveaway PPAI – Personalised Products Association International

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